Channels:
ITV, ITV 2, ITV be, ITV 3, ITV 4, CITV.
Strategy:
Most popular programmes:
Coronation Street
The XFactor
I'm a Celebrity Get me out of here
Britain's Got Talent
Emmerdale
Love Island
This Morning
Broadchurch
Other platforms:
How does it generate income?
- Advertising
- Franchising programmes
- Premium rate phone lines
- Reality TV shows
- Product Placement
- Sponsorship
- Box sets
- Online services
What is the advantages of ITV being commercially owned?
They have their own opportunity to generate more money.
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