Exam Unit Introduction:
Paper 1: Section A
- You will be given an unseen extract from a TV drama to watch and analyse.
- You will be asked THREE questions about the extract.
- You could be asked about:
- How MEDIA LANGUAGE has been used to create meaning.
- How the INDUSTRY has influenced the meaning.
- The Audience's reaction to the extract.
- The SOCIAL, CULTURAL and HISTORICAL CONTEXT.
Publicly owned TV channel- Owned media is any communication channel or platform that belongs to your brand that you create and have control over.
Commercial TV Channel- Commercial broadcasting (also called private broadcasting) is the broadcasting of television programmes and radio programming by privately owned corporate media, as opposed to state sponsorship.
Convergence- Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularisation of the internet as well as the activities, products and services that have emerged in the digital media.
Watershed- The watershed means the time when TV programmes which might be unsuitable for children can be broadcast.
Segmented market- Marketing segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Mainstream- Traditional forms of mass communication, such as newspapers, television, and radio regarded collectively.
Self-regulating- Media self-regulation is a joint endeavour by media professionals to set up voluntary editorial guidelines and abide by them in a learning process open to the public.
Franchise- A media franchise, also known as multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work, such as a film, a work of literature, a television programme or a video game.
Channel-surfing- Channel surfing is the practice of quickly scanning through different television channels or radio frequencies to find something interesting to watch or listen to.
PSB- Public Service Broadcasting is broadcasting made, financed and controlled by the public, for the public. It is neither commercial not state-owned, free from political interference and presure from commercial forces.
TV licence- A TV Licence is a legal permission to install or use television recieving equipment to watch or record television programmes as they are being shown on TV or live on an online TV service, and to download or watch BBC programmes on demand, including catch up TV on BBC iPlayer.
Scheduling- Media scheduling refers to the pattern of timing of an advertising which is represented as plots on a flowchart on a yearly basis. The plots in the flowchart indicate the pattern of periods that matches with favourable selling periods.
Conglomerate- A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprise, such as television, radio, publishing, motion pictures, theme parks, or the internet.
Research Task:
When was TV introduced to the UK?
Broadcast television started in the UK in 1936, but was subsequently shut down during the war years (1939-45). Broadcasts were restarted in 1946.
In 1965, how many channels were there in the UK and what were they?
When did ITV start? Why was it different?
Which UK channels have to follow PSB remits?
Who regulated TV now?
Who regulated TV channels in the 1960s?
List the differences between TV in the 60s and now.
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