The Avengers: The Town Of No Return

Equilibrium: Mrs Peel having a normal day.

Disruption: John disturbed her and asked her to go to the countryside to do some spy work.
                     People are going missing in this town, and some people are acting suspicious.

Resolution: They figure out who is doing it and stop them. Every thing returns to normal.

New Equilibrium: They are going home, normally.

British Stereotypes:

• Costumes: Dressed smart. John- dressed in a smart suit, with a bowler hat and an umbrella.
• Props: China Teaset.
• Sets: Old Fashioned train- British countryside.
• Characters/Dialogue: Well spoken.

The Avengers 1960s

Which institution (channel) produced the show?

ITV

Who was the primary and secondary audience (age rating/gender/interests etc).

Adults, 15 years and older, working class. Interested in new exciting dramas.

When did the first episode air?

On 7th January 1961.

How many viewers followed the show?

How many seasons were made?

6

What date/year was the last episode aired?

On 21st April 1969 in the United States, and on 21st May 1969 in London, England.

What was the budget of series 4?

$2 million

The fourth series was different to the third due to a $2 million deal with ABC. It was shot on film. What did this mean in terms of: locations, production values, editing, camerawork and sound?

British television did compete on the world market, with prestige productions such as The Avengers being sold to many countries overseas (90 countries by 1969). A lucrative deal with the American Broadcasting Company (reportedly $2million) required the fourth series of The Avengers to be shot on film and allowed high production values for television of that era. Previous series were very studio bound, as was conventional for television of that era, and so appear to be very 'stagey' by contemporary standards. Videotape editing was difficult and costly process so most television was mixed live, with mistakes and fluffed lined left uncorrected. Many programmes were lost as expensive videotape was re-used for new programmes. Shooting on film for a higher budget enabled more sophisticated camerawork, greater use of locations, more controlled editing and a more sophisticated soundtrack, with a through-composed score.

Who were the stars of Series 4 Episode 1: The Town Of No Return? Name the actors, include images and background information on them e.g. age, gender, previous roles.

• Patrick Macnee as John Steed
• Diana Rigg as Emma Peel
• Alan MacNaughtan as Mark Brandon
• Patrick Newell as Jimmy Smallwood
• Terence Alexander as 'Piggy' Warren
• Jeremy Burnham as Vicar, Johnathan Ainsbury
• Robert brown as Saul
• Juliet Harmer as Jill Manson
• Walter Horsbrugh as School Inspector

ITV was seen as the working class channel, compared to BBC's middle class. How did The Avengers compare, in terms of the representation of rising youth culture, compared to the BBC's flagship drama: The Forsyte Saga?

The BBC was slowly weaned away from its stuffy 'auntie' image by the rigours of competition with ITV. However, channel loyalty tended to split on class lines, with ITV seen as the more working class channel- at a time when, with the rise of youth culture, it was suddenly 'cool' to be working class- and the BBC seen as more middle class. Thus the BBC's flagship drama of the mid 1960s, The Forsyte Saga, was a serialisation  of a set of novels by Galsworthy, a Nobel prize-winning British author. In comparison, ITV series such as The Avengers appeared much more daring, youthful, irreverent and sexy.

The 1960s

LO: Research the 1960s (UK) in terms of the social, historic and political climate of the decade; research the TV show the Avengers

The swinging 60s:

• Poverty: people were poorer 
• Had a bath once a week
• Respectful to their elders
• Didn't have much health and safety 
• Hippies protesting free love
• Easier to have sex outside of marriage
• Decade of free love
• First time women had a contraception pill

The 1960s life in the UK:

The most famous bands in the 1960s

• The Beatles
• The Rolling Stones
• Pink Floyd
• The Jackson 5
• The Monkees

The music was different during previous decades experimented with several musical styles.

The most famous sports people in the 1960s

• Muhammad Ali
• Willie Mays
• Wilt Chamberlain
• Johnny Unitas
• Jim Brown

Political leaders in the 1960s

• John Fitzgerald Kennedy
• Robert F. Kennedy
• Martin Luther King Jr.
• Richard Milhous Nixon
• J Edgar Hoover

Three youth group fashions in the 1960s

• Hippie style was the new Bohemian look based on folk costume with a gypsy influence
• Woman with Afro hairstyles
• Girl in mini skirt, patterned tights, and ribbed top

Science/ technology developments in the 1960s

• The first video game console. Ahh, theres nothing like a rainy afternoon with your console so we have a lot to thank Ralph Baer for when he envisioned the original in 1966
• The first computer mouse
• Light Emitting Diodes
• Dynamic Random Access Memory 
• Light Amplification by Stimulated Emission of Radiation

Television: Serial TV Dramas

What is the difference between a TV Drama and a Soap Opera?
Contains a series of real life situations which are exaggerated yet relatable, through the use of: themes, settings, issues and narrative. Intended to be more serious than humerous.

What is the difference between a TV Drama and a Serial TV Drama?
serial TV drama is defined as any television drama that is organised into a series of episodes (as opposed to one-off dramas). Typically, a series contains between 3 and 12 episodes. A serial has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span an entire season, or even the full run of the series , which distinguishes them from traditional episodic television that relies on more stand-alone episodes.

What sub-genres can you divide TV drama into?
Most popular:

• Crime drama-Broadchurch, Line of duty, Happy valley, Luther, Sherlock, Midsomer murders,  The fall.
• Period drama-Downton Abbey, The Crown, Peaky Blinders, Mr Selfridge, War and Peace.
• Teen drama-Skins, Misfits, The Inbetweeners, The vampire diaries, Riverdale.
• Medical drama-Casualty, Call the Midwife, Holby City, Doctor Foster, Doc Martin.
• Science-Fiction drama-Doctor Who, Black Mirror, The 100, Stranger Things, 
• Fantasy drama-Once upon a time, The Vampire Diaries, Lost.
• Political drama-House of cards, Scandal.

Television: Duopoly in the 1960s

The era of two competing broadcasters, ITV and the BBC, is refers to by many as a "Golden Age" of broadcasting in the UK. The two institutions had full control over the programmes as they produced them in-house.

How might this competition and control have positive outcomes? What negative effects might this have?

Positive:

• Full control of all aspects from creation to editing. 
• Producer/ institution as auteur (has a personal creative vision which can be followed right through without external pressures).
• Competition between the organisations led them both to strive for better content.
• Allowed in-house talent and content to be developed over time and build a loyal audience.
• Production became more of a business, talent was developed and processes improved.

Negative:

• Hard for voices outside of the institution to be heard (the concept of the "old boys network").
• Ideas subject to the ideologies of those in control/ political pressures.
• Some argued in competing with ITV the BBC "dumbed-down" some of its content.

HOMEWORK 4: Uses and Gratifications

Bloomer and Katz's Use and Gratification Theory:

The four main reasons for using media are:

1. Entertainment- offers distraction from the world.

2. Personal Identity- helps us consider who we are; what ideas and values we identify with.

3. Relationships- we find things we can share and discuss with others.

4. Information- new information we want to know or take pleasure in knowing.

Examples of recent movie/video game simultaneous releases:

1. The Lego Movie

2.

3.

Why do companies often release tie-in video games alongside the films?

Companies do this, to maximise the profit of the film, also, the game makes the characters to people, so they would want to watch the film, and know the characters. Also, it gives people the chance to be part of it, and they chance to control the film that they loved. The companies also do this, because it helps advertise both products and increases the potential audience for both.

The four main reasons that companies often release tie-in video games alongside the film:

1. Profit Maximised- the promotion of a film will create a receptive awareness in potential consumers     of the game: they have heard of it and are familiar with it.

2. Familiarity- the brand, plot and characters are already known; recognition of the fact we liked the film so may enjoy the game based on it.

3. Extends the measure of the Film- a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.

4. The game promotes the film, the film the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms. Think of how the theme of Bond film piggy-backs on the promotion of the film and vie-versa.

How does The Lego Movie video game fit Bloomer and Katz's theory?

1. Entertainment- offers distraction from the world.

2. Personal Identity- helps us consider who we are; what ideas and values we identify with.

3. Relationships- we find things we can share and discuss with others.

4. Information- new information we want to know or take pleasure in knowing.

How is The Lego Video Game used to promote The Lego Movie to the target audience?

-Explain two reasons why a film company would release a tie-in video game to a film. 

-Explain how the game (colour pallet/ set/ characters/ narrative/ sound etc.) represent different people in the audience attracting them to the film & game.

-Analyse how the uses and gratifications offered by the lego movie video game are reflected in the cover.

The Lego Movie video game helps promote the movie to the audience, to maximise the profit of the film, because the potential consumers will be aware of it, and be familiar with it. Also, the game promotes the film, and the film promoted the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms.

The colour pallet used on the video game is bright and colourful, representing there primary target audience of children, this is because they will be attracted to the brightness, and it makes it look fun for them. The characters in the game are the same as the characters in the movie, this makes the audience familiar with them, so if they haven't seen the movie, but have played the game, they know who the characters are.

Television: ITV

Channels:
ITV, ITV 2, ITV be, ITV 3, ITV 4, CITV.

Strategy:

Most popular programmes:

Coronation Street

The XFactor

I'm a Celebrity Get me out of here

Britain's Got Talent

Emmerdale

Love Island

This Morning 

Broadchurch

Other platforms:

How does it generate income?

• Advertising
• Franchising programmes
• Premium rate phone lines
• Reality TV shows
• Product Placement
• Sponsorship
• Box sets
• Online services

What is the advantages of ITV being commercially owned?
They have their own opportunity to generate more money.

Television: Commercial Institutions

These generally have no guaranteed income (even ITV, C4,C5 which have small PSB remit) therefore it is essential they are profitable.

They can generate income by:

• Subscription e.g. BT Vision, Sky Sports/Movies
• Pay Per View e.g. Sky Box Office
• Sponsorship- many programmes often contain sponsor stings or sometimes 'thanks to' messages on credits. Strands of programmes may also carry sponsorship e.g. ITV3 afternoons
• Advertising- companies pay for advertising slots based on programme ratings. The more potential viewers, the higher the advertising slot (£250,000 for 30 seconds during Britain's Got Talent).
• Product Placement- since 2011 this is allowed o British TV (not during news or children's) subject to Ofcom regulations (certain products are banned e.g. cigarettes). Companies pay to have their products shown in programmes.

Television: BBC

Channels:

The BBC have nine national television channels: BBC One, BBC Two, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba and BBC Three - the first TV channel in the world to switch online in February 2016.

Their mission, vision and values:

Our mission: To enrich peoples lives with programmes and services that inform, educate and entertain.

Our vision: To be the most creative organisation in the world.

Our values: 

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audience are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

Most popular BBC programmes:

The most expensive BBC programme was Rome, costing £9 million per episode!

Most expensive Programme to make:

Doctor Who is the most expensive programme fro the BBC to make, costing £1 million per episode!

How does the BBC generate its income?

The BBC generates income from: license fees; selling original programmes to other overseas channels (Blue Planet, Doctor Who etc.); selling original TV shows as box sets (Blue Planet, Silent Witness etc.).

Televisions Industries: Ownership

LO: To explore the history of ownership in two key channels.

Public Service Broadcasting:
In the UK the term 'public service broadcasting' refers to broadcasting which is intended for the public benefit rather than for purely commercial concerns.
In the UK, the BBC is the main PSB channel.
Lord Reith- first Director General of the BBC (1927-38) said: 'TV should not give people what they want but what they ought to have.'
The BBC, funded by the licence fee, initially had a monopoly over broadcasting in the UK.

Because they are funded by the public, the BBC have to meet the PSB REMIT in terms of the genre variety, audiences, representation and quality of programmes they produced.

In January 1927 the BBC was established by Royal Charter as the British Broadcasting Corporation and Sir John Reith became the first Director-General. The Charter defined the BBCs objectives, powers and obligations.

When it returned in the late 1940s the elements of children's TV, news and weather were introduced to schedules.

In 1953 the live broadcast of the coronation of Queen Elizabeth II saw massive increases in TV sales, and in 1955 the launch of commercial TV in the UK brought the BBCs first ever broadcast rival.

Television: Industries and Audiences

LO: To research the history, companies and regulators in the Television Industry

Exam Unit Introduction:
Paper 1: Section A

• You will be given an unseen extract from a TV drama to watch and analyse.
• You will be asked THREE questions about the extract.
• You could be asked about: 
•     How MEDIA LANGUAGE has been used to create meaning.
•     How the INDUSTRY has influenced the meaning.
•     The Audience's reaction to the extract.
•     The SOCIAL, CULTURAL and HISTORICAL CONTEXT.

Terminology:
Publicly owned TV channel- Owned media is any communication channel or platform that belongs to your brand that you create and have control over.

Commercial TV Channel- Commercial broadcasting (also called private broadcasting) is the broadcasting of television programmes and radio programming by privately owned corporate media, as opposed to state sponsorship.

Convergence- Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularisation of the internet as well as the activities, products and services that have emerged in the digital media.

Watershed- The watershed means the time when TV programmes which might be unsuitable for children can be broadcast.

Segmented market- Marketing segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Mainstream- Traditional forms of mass communication, such as newspapers, television, and radio regarded collectively.

Self-regulating- Media self-regulation is a joint endeavour by media professionals to set up voluntary editorial guidelines and abide by them in a learning process open to the public.

Franchise- A media franchise, also known as multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work, such as a film, a work of literature, a television programme or a video game.

Channel-surfing- Channel surfing is the practice of quickly scanning through different television channels or radio frequencies to find something interesting to watch or listen to.

PSB- Public Service Broadcasting is broadcasting made, financed and controlled by the public, for the public. It is neither commercial not state-owned, free from political interference and presure from commercial forces.

TV licence- A TV Licence is a legal permission to install or use television recieving equipment to watch or record television programmes as they are being shown on TV or live on an online TV service, and to download or watch BBC programmes on demand, including catch up TV on BBC iPlayer.

Scheduling- Media scheduling refers to the pattern of timing of an advertising which is represented as plots on a flowchart on a yearly basis. The plots in the flowchart indicate the pattern of periods that matches with favourable selling periods.

Conglomerate- A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprise, such as television, radio, publishing, motion pictures, theme parks, or the internet.


Research Task:

When was TV introduced to the UK?

Broadcast television started in the UK in 1936, but was subsequently shut down during the war years (1939-45). Broadcasts were restarted in 1946.

In 1965, how many channels were there in the UK and what were they?

When did ITV start? Why was it different? 

Which UK channels have to follow PSB remits?

Who regulated TV now?

Who regulated TV channels in the 1960s?

List the differences between TV in the 60s and now.

HOMEWORK3: The Lego Movie

Different ways of Marketing Movies:
Trailers
Merchandise                                    
Film Posters
Promotional Tours        
Social Media
Video Games
Website
Billboards

Lego Movie Synergy Merchandise:

Lego released some tie-in merchandise to go alongside the movie.
1. 17 Lego world sets.


2. 16 collectable mini figures.                       3. The Lego Movie Video Game.
                                  

4. A range of school supplies.
                   5. Sticker & Activity books.
                   

6. Magazine.                                                7. McDonalds happy meals.
                                  


Other Ways of Promotion:
Other than merchandise, there where many other methods to promote the movie.
1. Website.                                               2. Events.
           
3. Posters.                                                4. Links with global partners/brands.

                     



5. Trailers.
https://www.youtube.com/watch?v=fZ_JOBCLF



Production Process:
1. Pre-Production; scripting/planning/organising shoots/castings actors/ hiring crew etc.
2. Production: film the movie.
3. Post-Production: editing.
4. Distribution: Marketing/ marketing campaigns distributed/ film distribution (creating hype/interest             in the film product with the right target audience).
5. Exhibition: film is available to view (cinema/Netflix/DVD/Blue-Ray/TV).


A Timeline Of The Different Methods Of Promotion Used For The Lego Movie:
1. Each week in January 2014, a new character poster was released.
2. Lego Stores scheduled linked events.
3. Free accessory packs were available in stores after building creative models in-store.
4. Video Game released on 4th February.
5. On 7th February, McDonalds released collectable 3D cups with Happy Meals.
6. A website enabled fans to make Lego versions of themselves.

HOMEWORK 2: The Lego Movie

How does the movie appeal to each part of the target audience?
Young kids who play with Lego:
The movie appeals to young kids who play with Lego, because they like the product, and seeing their favourite toys in film would be a great thing, and attract them, because they want to see their favourite characters in the film also.
The kids watching will also love the idea of their Lego toys moving, and living their own lives, and involved with different adventures, and would want to see it!
Also, children will be attracted to the film, because they will see that some of their favourite superheroes feature in the film.
Also, young children will like the idea of and adventure film, especially with their favourite toys.

Parents who played with Lego when they were young too:
The parents would be attracted to the film, because they may have played with Lego when they were young, so want to relive that through their child and the film.
Also, parents will want their child to experience the film, because they would have loved a film like that when they were young.
Also, the popular characters like Batman and Superman are well known, so the target audience would know them and be attracted to the film.
Parents would also like the film, because it also shows the part of a father and son bonding over their love of lego, after disagreeing with each other for so long.

Young Adult cinema-goers:
The young adult cinema-goers would be attracted to the film, because they loved Lego when they were a little younger, so they want to see what the film is like, and it brings back memories of their childhood, and they want to feel like a kid again.
Also, some young adults may go to see the film as a joke, to go see it with their friends.
Also, there are many popular characters in the film that this audience will know, and that would also attract them to the film.

Both Genders:
The film would attract both genders, because there are different things/ characters that would attract the audience, so stereotypically the girls will be attracted to the characters such as Unikitty and Wyldestyle, and the love story aspect of the film between Emmet and Wyldestyle, and boys would stereotypically attracted to characters such as Batman and Superman, and the adventure of the film, and the villains. Although, this would be the other way around for some people.
Also, both genders play with Lego, so they would both want to see their favourite toys in film.

HOMEWORK 1: The Lego Movie

UK Regulators for:

Radio And Television: Ofcom


Computer Games: Video Standards Council Rating board


Adverts: Advertising Standards Authority



Films: British Board Of Film Classification


What is a postmodernist film?
Postmodernist films are known to challenge the mainstream conventions of narrative structures and characterisation, while also destroying the audiences suspension of disbelief in order to create a work in which a less recognisable internal logic forms the mediums means of representation and expression.

Coursework DRAFT

FINAL PIECE:

Summer 2018 Mock DIRT (The Lego Movie)

Question 7: Explain two reasons why a film company would release a video game linked to a film.

Releasing a video game keeps the brand, the film in the public eye for longer so increases the publicity for the film. This would help sell DVDs or streaming releases of the film. Also, this diversifies the company, if it is making money from more than one media form it spreads the risk that always is in releasing a film that you might lose money. The game could also attract a different target audience, who wouldn't usually watch the movie, but might play the game, so watch the movie afterwards. Information about the characters and setting, and some of the story is shown in the game, attracting the people who would just play the game to the film itself. Another reason would be that the game lets the audience become more involved in the story of the film, so this would attract a wide range of the target audiences, or appear to a different market. The game promotes the film, and the film promotes the game.

Question 8: Explain at least two uses and gratifications of video games using Blumler and Katz's theory. Refer to The Lego Movie Video Game to support your answer.

The Lego Movie Game is used as a distraction from real world problems, so the target audience can just play the game and not worry about anything. Also, by playing the game, the audience think about who they are, and what ideas and values they identify with. This is done, because they have to do what they feel is right in the game, so they would question themselves, as to what is the right thing to do. The games also gives the audience something to discuss with other people, helping then build relationships, whether that be online, or in person, to their friends, making them all feel involved, and part of a crowd of people, who can talk to each other about a game that interests them. By playing the game, the target audience gets a chance to find out new information, by playing the game, and talking to others about the game. They also take pleasure in knowing all this information about the game that they love.
Video games of movies also attract the target audience of the movie to buy and play the video game, because they like the movie so much that they would want to buy anything that is associated with the movie, especially the video game, because they could then feel more involved, and in control of their favourite characters, and can determine the fate of the villains, making themselves feel like the hero.
Also, some people may play the game, to feel like they fit in, so they are able to make friends and talk to other people about it, making them feel like they fit in, because everyone else is playing it, so they want it too, to fit in.

Question 9: Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience. In your answer you must also refer to relevant media contexts.

The Lego Movie's main poster is bright, and uses a bright colour pallet of blue, red, black, white and yellow. This would attract the family audience, with young children, as they would be attracted to the bright colours, making it seem more interesting to them, so they will then want to see the movie. The movie also uses intertextuality, because the families with young children have children who would play with Lego, so when they see that a movie with all their favourite characters they would want to watch it, so because their parents know how much they like Lego, they would take them to watch the movie.
The other character posters show a close up of the main characters, and the name of the actor who plays them. There are some quite famous actors, who the whole family would know, so the parents would want to see some of their favourite actors. The children would also want to see some famous people in a movie all about their favourite toys. This would be one of the main things to attract the whole family to the movie.

Summer 2018 Mock DIRT (Music)

Question 2: Explain one way in which music videos use language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.

Music videos use different media language to differ from one another, like in Avril Levignes 'Sk8er Boi', the video shows young people dancing and smashing things up. This is shown in many ways, using low angle shots showing the lead singer as bigger and more important than the others. This represents the audience, because many rebellious teens could relate to this, as they look up to people like this, and that they believe it doesn't matter how someone dresses, or what they do, they are still important. This will make the target audience feel better. Also, all the people in the video are dressed in skater clothes, stood on cars in the middle of streets, smashing the cars up with guitars. This would appeal to the target audience, as they would feel that they can relate, sometimes wanting to smash things up. But in Wheatus' 'Teenage Dirtbag', it shows an unpopular teenager lusting after a girl who is out of his league. The video shows him constantly seeing her, and wishing she would like him too. The video is quite innocent, just showing a boy lusting after a girl. It doesn't show any violence from the main character, so is quite different to Avril Levignes video. This would also be a good thing for the audience to see, as violence isn't always the answer, and they could feel that they can relate to the main character in the video, wishing that the person they like would like him back. Also, Diegetic and non-Diegetic sound is used in both videos to represent the target audience, with the videos telling the same sort of story, but just in different ways, with 'sk8er boi' showing men as sexual objects, and showing that teenagers are fun and happy. But 'Teenage Dirtbag' it is quite dark, showing some violence, and lonliness. This shows that the videos differ, but both represent different types of the target audiences. Both music videos also have very different ideas of gender, showing the boy in 'Teenage Dirtbag' lusting after a girl, talking about how she looks good in her gym socks, but in Sk8er Boi' it is a girl singing about how good a boy is, even thought the girl who danced and thought she was better than him was wrong to judge him, and now she is with him and that they are both famous, 'rockin up MTV'.


Question 4: Refer to Extract 1 in the Insert. Analyse the representation of musicians in Extract 1, which is from MOJO Magazine.

The musicians in extract one are represented as rock gods, and outcasts in the normal world, with words like "survived' and "torment", showing the musicians as struggling people, who have to cope with a lot of torment. This would attract people, because some of the target audience may feel that they can relate to this. The magazine uses a colour palette of monochrome colours, with a dark font of red and yellow. This could show the musicians as dark people, who have quite dark and depressing music. This represents them, as many of the target audience may have been depressed, so feel that they can relate to this kind of music and musicians.

The magazine has quite a masculine feel to it, partly through its use of colour. The masculine feel is further developed through the choice of artists and bands identified on the front cover, which include artists and bands that are male dominated, apart from Blondie. This could suggest that the world of rock is male dominated and enjoyed by male readers, which id further reinforced by the monochrome colour scheme and block capitals for all coverlines.


Question 5: Refer to Extracts 1 and 2 in the Insert.
How far is media language used differently in Extracts 1 and 2 to reflect genre                  conventions?
In your answer you must:
-Analyse examples of how media language is used similarly and differently in Extracts     1 and 2, which are from We Love Pop and MOJO magazines.
 - Make judgements and reach conclusions about whether there are more similarities due  genre conventions than differences in the extracts.

Extract 1 is a dark, rock magazine, mainly aimed at C-E males, usually aged between 20-35, but Extract 2 is a bright and colourful pop magazine, which would mainly be aimed at females, aged between 9-14. Extract 1 uses a dark, monochrome colour pallet, with red and yellow fonts, but extract 2 uses bright, stereotypically 'girly' colours, like pinks, with some yellow and blue. This shows the difference in genre, because you wouldn't use pink and yellow on a rock magazine, because hat is not what the target audience is attracted to, as they would prefer darker colours, like black and red, because they feel that these colour represent them, and many of them may feel depressed, or feel like they can associate with the musicians who feel that way. Just like you wouldn't use dark backs and greys in a pop magazine, because they young girls who would read it aren't attracted to these colours, as they would prefer brighter colours, because they feel that they relate more tot they artists they like, because they are happier, and have a target audience of younger girls.
Also, the magazines use different words, because each one has a different target audience, who are both different ages. Extract 1 uses dark, depressing words, like 'torment' and 'surviving'. This is because the target audience can relate to words like this, as many of them could be depressed and feel that they can relate to their favourite artists in this genre. But Extract 2 uses words like 'love' and 'style'. This is because the target audience for this magazine are young girls, who don't really know much about life, or love yet, as they are still young and believe that it is great, and colourful, so they want to read magazines about it, to help themselves try to understand these things. This shows the difference, as one of the magazines is talking completely about music and musicians, but the pop magazine shows some artists, but also shows things about style and dating, just to attract the target audience, and make them read it.

Regulators

UK Regulators for:

Radio And Television: Ofcom


Computer Games: Video Standards Council Rating board


Adverts: Advertising Standards Authority



Films: British Board Of Film Classification

Photography Hack Ideas

https://www.artfido.com/40-photography-hacks-that-might-save-your-life-or-at-least-make-you-a-better-photographer/

I am going to try:
Manipulating the visual perception using forced perspectives.


Matchstick film burn.


Colour filter.


Window filter.


Bokeh Photography.

The Lego Movie: Links to The Matrix

Evaluate the advantages and disadvantages of the intertextual relationships between the Matrix and The Lego Movie (10)
The disadvantages of the intertextual relationships between The Matrix and The Lego Movie are that the majority of the plot, characters and setting in The Lego Movie have been copied from the popular movie The Matrix. For example, The Lego Movie is first of all set in a world of Lego, and later on in the movie, it is revealed to the audience and one of the characters that they are all being controlled by a little boy playing with Lego. In The Matrix, it begins in a large city, and Neo is living a normal life, but it is later on revealed to him and the audience that he, and the rest of the human race had been living in a computer programme which had been built by computers called the Matrix. This links the two movies, because both them are set in built worlds, being controlled by others. The Lego Movie copied The Matrix again, with the characters, as the main characters in both movies, Emmet and Neo, are just normal people, going about their daily lives, when all of a sudden, things change, and it is revealed to them that they are 'The special' or 'The one' this part of the story in the lego movie is completely copied from the matrix.

The advantages of the intertextual relationships between the matrix and The Lego Movie are that the matrix is a popular movie, which many people enjoyed, so by copying this storyline in The Lego Movie, they ensured that it would be interesting to the younger target audience, because of all the adventure and action, and would also appeal to the older target audience, because they would be able to identify the links to The Matrix, because they would have seen the matrix, and would also enjoy The Lego Movie. Another advantage of the intertextual links between the two movies is that The Lego Movie could interest the younger audience, who probably don't know what The Matrix is, so would introduce them to the same sort of storyline, and possibly interest them in the movie, The Matrix.

The Lego Movie: Poster Analysis 2

The Lego Movie has a primary target audience of children who play with Lego, and a secondary target audience of parents, who would be taking their children to see it, or who played with Lego when they where young. Also, it is aimed at teens, who liked Lego when they were young, and would go and see it with their friends, to feel like a little kid again...

The Main star vehicles in the shot are Emmet (the hero), Wyldestyle (The helper and the princess), Lord Business (The villain), Batman (the false hero), and Vitruvius (The dispatcher). They are all running towards 'you', from the 'bad guy' to make the audience feel more involved in the movie. Emmet, the main character, and hero, is in the centre, showing that he is important in the movie, and at the top of the poster, it says "The story of a nobody who saved everybody" in a bold white, attracting the audience, because it may make them feel that they could be just like him, a nobody, who does something heroic, especially to young viewers, who would see Emmet as their hero.
Emmet is wearing his usual work clothes, to show the audience that he is a normal guy, which helps the audience relate to him more than she of the other characters in the movie.
The poster reveals to the audience the genre of adventure, making them want to see the movie even more than they did before, because they want to see and adventure movie full of their favourite toys.
The setting of the movie is shown in the back of the poster, showing all the tall buildings of the city, and the crane from the building site which the main character works. This would also attract the audience, because they can relate to the character, living in the busy city. The main characters are all running, looking scared from an explosion, this attracts the target audience, because they would be intrigued to see what is happening.

The colours on the poster are all bright and colourful, attracting the young target audience, because they would like the colours, and they represent the audience, because most young children like the bright colours of the Lego. The main colours used in the poster are blue (for the sky), black (for the floor), and orange (for the huge explosion) this shows the audience that shows the audience that it is an adventure film, making them want to watch it.

Th layout of the poster is quite similar to other adventure films, as it shows most of the main characters, and shows some of the things the target audience can expect to see in the movie. This would attract the audience, because they would be interested by the way the poster is laid out, and would want to see all these characters, saving the wold.

Th title of the film is shaped like Lego blocks, being lifted by a crane, which shows the theme of Lego to the audience, as everything in the movie is made out of Lego. The simple title 'The Lego Movie' is at the top of the page, in the centre, to attract the audience to the poster, as they see it, and makes them want to see the movie. The colours used in all the writing is white and red, these colours are quite bright, and would easily catch the audiences eye, and represents the younger audience, as they like bright colours, and Lego. The slogan of the movie is "The story of a nobody who saved everybody", this attracts the audience, because they feel that they could relate to it, because they are just ordinary people, who go to work, drink coffee and listen to popular music, just like the main character in the movie.

In the credits, it shows the production company (Warner Bros.), cast, crew, directors (Phil Lord and Christopher Miller ), age rating (PG), producer (Dan Lin and Roy Lee) and what the movie is based on (Lego construction toys). This would attract the older audience, as they may see some characters, who are played by their favourite actors, such as Will Ferrel and Morgan Freeman. This would make them want to see the movie. Also, the target audience might see the production company, and like their older movies, so may be attracted to it, because they think it would be crated well.

The marketing for the movie was very successful, as the total profit it grossed is $257,760,692. Also, the toys, and other merchandise for the film would have also helped show the movie to the world, and attracting the target audience, and it will be watched by many young children in the years to come!

The Lego Movie: Posters

The Lego Movie: Video Game

Vertical Integration:

This is when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit.

Intertextuality:

This refers to the process of creating references to any kind of media text via another media text. In other words intertextuality essentially means for a type of media (film, television, music etc) to pay homage to another media text.

Denotation:

A description of what you can see in the image.

Connotation:

The meanings of associations we have with the image.

Bloomer and Katz's Use and Gratification Theory:
The four main reasons for using media are:
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.

Examples of recent movie/video game simultaneous releases:
1. The Lego Movie
2.
3.

Why do companies often release tie-in video games alongside the films?
Companies do this, to maximise the profit of the film, also, the game makes the characters to people, so they would want to watch the film, and know the characters. Also, it gives people the chance to be part of it, and they chance to control the film that they loved. The companies also do this, because it helps advertise both products and increases the potential audience for both.

The four main reasons that companies often release tie-in video games alongside the film:
1. Profit Maximised- the promotion of a film will create a receptive awareness in potential consumers     of the game: they have heard of it and are familiar with it.
2. Familiarity- the brand, plot and characters are already known; recognition of the fact we liked the film so may enjoy the game based on it.
3. Extends the measure of the Film- a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
4. The game promotes the film, the film the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms. Think of how the theme of Bond film piggy-backs on the promotion of the film and vie-versa.


How does The Lego Movie video game fit Bloomer and Katz's theory?
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.

How is The Lego Video Game used to promote The Lego Movie to the target audience?
-Explain two reasons why a film company would release a tie-in video game to a film. 
-Explain how the game (colour pallet/ set/ characters/ narrative/ sound etc.) represent different people in the audience attracting them to the film & game.
-Analyse how the uses and gratifications offered by the lego movie video game are reflected in the cover.

The Lego Movie video game helps promote the movie to the audience, to maximise the profit of the film, because the potential consumers will be aware of it, and be familiar with it. Also, the game promotes the film, and the film promoted the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms.
The colour pallet used on the video game is bright and colourful, representing there primary target audience of children, this is because they will be attracted to the brightness, and it makes it look fun for them. The characters in the game are the same as the characters in the movie, this makes the audience familiar with them, so if they haven't seen the movie, but have played the game, they know who the characters are.