Tuesday, 14 May 2019

Lego Marketing

Blulmer and Katz's Uses and Gratification Theory:
Entertainment- escape reality-you get to be part of it.
Information- tells you about the movie- who the characters are.
Personal identity-can identify with the morals of the main characters.
Relationships- we find things we can share and discuss with others.

Commercial Break made out of Lego
Television Campaigns
Posters
Merchandise tie ins (Mcdonalds)

Intertextuality:
Made out of Lego
Plot based on The Matrix
Superheroes
Starbucks
Taco bell 

Postmodernist snapshot of the past 20 years of popular culture.


Tv Advertising:
Lego and Warner Brothers teamed up with ITV. At 7.27pm on Sunday 9th February 2014-five days before the movie was released- ITV broadcast a world first, an ad break made entirely out of Lego.

  • British Heart Foundation
  • Confused.com
  • BT Infinity
  • Premier Inn
  • Lego Movie Trailer
Integration- Promoting a few businesses/companies at once.

Synergy- The interaction between two or more organisations to produce a combined effect greater than what could be achieved on their own.

Why does this Commercial break appeal to the target audience?
The main reason that this commercial break appealed to the target audience was that the four Ads used where the most popular British Ads, so the British public, who would be the audience watching this Ad during the break of Strictly Come Dancing on Sunday evening. In between each Ad, small clips of some of the main characters, to create drama and suspense, exciting the main target audience of young children, because they would want to see the movie trailer, and when it plays at the end, they would instantly want to watch the movie.



The Lego Movie Video Game:
Simultaneous releases-

  • Profit maximised - the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it.
  • Familiarity - the brand and plot and characters are already known: recognition of the fact we liked the film so may enjoy a game based on it.
  • Extends pleasure of the film - a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
  • The game promotes the film, the film the game - efficient use of marketing of both products and increases potential audience as fans 'crossover' between the two platforms. Think of how the theme of Bond films piggy-backs on the promotion of the film and vice-versa.

The Lego Movie Poster Campaign:

Denotation- Literal meaning of what you see.

Connotation- Implied meaning.










Shot Type- Low angle medium long shot.
Colour Palette- Blue, white, black (sic-fi genre) red (action genre).
Target audience- Males.











Tuesday, 7 May 2019

News: Revision

Explain two ways that newspapers are funded. (4 Marks)

Newspapers are funded in a variety of different ways. Two of the most obvious are income from  advertising space being sold to advertisers and the cost of buying the newspaper. Newspapers sell space in their newspapers to advertisers who then target audiences through the range of products and services advertised within the pages of the newspaper. The cost of the newspaper also brings in revenue. Newspapers are increasingly moving to an online model with a pay-wall, which requires readers to subscribe to the newspaper in order to read the articles etc.

"How does The Observer reflect its values and beliefs?" Discuss with reference to media language.

Values and Beliefs-

  • Political alliance-labour party.
  • Social Democratic-cares about people.
  • Social liberal.
  • Doesn't like sensationalism.
  • Holding powerful to account.
  • Value art and culture.
  • Value multicultural society.

Music Magazine Revision

Who is the target audience for Radio 1?
15-35 year old, C1-E British males and females.

Why did they launch Live Lounge?
Because listening figures where falling and they wanted something to attract more listeners.

What song did Harry Styles cover and who was it by?
The Chain by Fleetwood Mac.

What are the four reasons it applies to different audience groups?
Harry Styles- older audiences.
Fleetwood Mac- Older audiences/american/British audiences.
Harry Styles- Attracts people who watch X-Factor.
The song was featured in guardians of the galaxy 2-so attracts people who watch this film. 


Explain how media language has been used differently to represent/attract the target audience.

There are some clear similarities between Top Of The Pops and Mojo Magazines in terms of their use of media language and genre conventions. Both magazines feature a range of musicians on the front cover, Mojo Magazine has a medium shot of Fleetwood Mac, with two minor images in the top corner, whilst Top Of The Pops Magazine contains a variety of images of artists including Jessie J and Lady Gaga. Both magazines follow a conventional magazine front cover layout through their use of relevant music-related cover lines. The use of cover lines and relevant images is a convention of most magazine front cover layouts and can be seen on magazines from a wide variety of different genres.

Both magazines have a masthead, however, Mojo's is not displayed in a particularly prominent way which is unconventional for magazine front covers. The Mojo masthead is obscured by Fleetwood Mac's heads, while Top of The Pops' is shown clearly over the main image, to stand out to the younger target audience. This is an obvious difference between the two covers, and show the audience the difference in genre. 

Although both magazines front covers follow the convention of having a simple colour palette there are also some very clear differences in the use of media language on the front covers. The use of colour and style of font are two of the most obvious differences. Mojo Magazine has a very monochrome, masculine colour scheme of Black and white (with small splashes of red). This use of colour connotes a serious tone to the content of the magazine and is appropriate for the rock genre that the magazine is from. Top Of The Pops uses a much brighter more saturated set of colours including neon pink, white and purple, which connotes a much brighter more fun felt the magazine. The use of font is also contrasting. Mojo Magazine uses block capitalism a sans-serif font throughout which gives the magazine front cover a more formal less-cluttered look than Top Of The Popswhich uses a range of different fonts, some of which look like handwriting or paint splashes. The use of font on the front cover of Top Of The Pops gives the front cover an informal tone and more cluttered layout.


Friday, 5 April 2019

News: Newspapers in the 1960s

Newspapers in the 1960s were starting to be defined by their physical size. §All upmarket newspapers such as The Observer were printed in the broadsheet format, whereas downmarket newspapers such as the Sun launched tabloid formats (the Sun went tabloid in 1969). Broadsheet newspapers were dominated by a news agenda, with relatively little self-promotion on the front page, whereas tabloid newspapers relied on their front covers to attract readers. The Times, for example, continued to fill its front page with classified advertising until 1966. Front pages for The Observer from the mid-60s, for example, have many more news stories on the front page, less space dedicated to photography and promotion of the newspaper's contents, and are written in a more formal language register than would be used today.

The increasing role of marketing in newspapers was, however, evident in the launching of colour supplements in the early 1960s- these were designed to offer advertisers the opportunity to use high quality colour images. Printing in the main newspapers was monochrome and of poor quality compared to contemporary standards.

The terms 'broadsheet' and 'tabloid' are still in common use to describe the style of a newspaper, although few newspapers are still printed in the broadsheet format (The Observer- currently in Berliner format- is scheduled to change to the tabloid format in 2018). The 'quality' or 'broadsheet' press sometimes refer to they tabloid format as 'compact', as they feel the term 'tabloid' carries negative connotations of sensationalism and gutter journalism.

The main characteristics of tabloid and broadsheet newspapers are as below:

Tabloid:

  • Softer news agenda- e.g. human interest stories, celebrities.
  • Less formal language register.
  • Pages dominated by headlines and images.
  • Target a more downmarket audience.
  • Offers news as entertainment.

Broadsheet:
  • Harder news agenda- e.g. politics, finance, international news.
  • More formal language register.
  • Pages dominated by copy.
  • Targets a more upmarket audience.
  • Offers news as information.

News: Online Case Studies




Tuesday, 19 March 2019

News: 1960s Newspaper Case Study


Case Study 1:
This cover suggests that in the 1960s, people cared about what the queen was doing, because the largest image shows the queen, with a large till underneath with a rather large story. One story suggests that the working class were struggling, because pay plans were in place, and the news story talks about his failing. The most important stories have large bold titles, and usually have awn image near them. This would show the reader what it was about. there is also an advertisement in the bottom righthand corner, which would attract a female audience at the time. 







Case Study 2:
'Lawyers will urge divorce by consent'- an example of the social reform of the 1960s, the law commission (staffed only by men) is recommending divorce by consent- a change that made it much easier for people, mostly women, to get divorced- a move to greater gender equality. 'So polite, this North Sea Spy Game', 'Yard suspects Blake used two-way radio', 'America accused of spy frame-up'- Reflect the prevalence of spy stories in the 1960s Cold War historical context. The influence of the Cold War is also shown in  the articles about the Vietnam war-'Hopes rise for cease-fire in Vietnam' and, indirectly, 'Police will appease marchers', which also reflects a patriarchal context in which also reflects the rise of protest in the 1960s, including 'militant Marxists'. 'Wilson-Brown market clash'- Reflects the political context that relations with Europe were contentious in the 1960s, as today.



Case Study 3:
'Unions postpone strike'- illustrates the high level of coverage of strikes in the 1960s, reflecting greater union power in that decade. Barbara Castle is mentioned - the only female politician in all three front pages- as trying to argue for a move towards 'narrowing the differentials' in pay for men and women, showing the patriarchal culture of the 1960s and the limited attempts to create greater gender equality before the Equal Pay Act. 'Jackie:we're very happy'- reflects a patriarchal context in which women are most often defined in terms of their relationship with men; here the dead US President's wife makes a controversial second marriage. The front pages are characterised by the absence of women, e.g. one front page has only one reference to women- a photograph of a woman illustrating an article about knitted fashion. 'Briton shoots a gold'- this article mentions the Black Power protest at the Mexico Olympics, reflecting the antiracist movements of the 1960s; note the unselfconscious use of the term 'Negro'.





News: Inventions that have changed the print industry

Printing Press:
The printing press was invented in 1450, and misdeed it so things could be printed out quicker, and more people could get newspapers etc.









Typewriter:
The typewriter was created in 1867, and made it so people could type new, rather than write it out, which would have taken a long time to do.


Telegraph:
The telegraph was invented in 1844, and didn't really change much in the news industry.

Camera:
The camera was invented in 1816, and it meant that images could now be used in news.


Radio:
This was invented in 1840, and meant that news could be shown in other ways, through the radio, not just by newspapers.


Tv:
The first TV was invented in 1927, and it meant that people could now watch the news, not just listen to it or read it.


ENIAC (First Computer):
The first computer was invented in 1946, and was a huge advance in technology. But it didn't change news too much.


Internet:
The internet was first invented in 1983, and made huge changes to the news industry, and meant that there could be a wider audience, and people could hear more world news.



Tuesday, 12 March 2019

Mock DIRT

1. Analyse how sound is used in the extract to create meaning. Refer to at least two examples from the extract in your answer.

Diegetic and non-diegetic sound is used throughout the extract to create drama and tension. At the beginning of the extract, non-diegetic music sets a dark and body tone, suggesting there will be as build up of drama. Diegetic dialogue is then used to move the narrative along, where a woman child has been abducted and the officer offers her a family liaison officer, to which the mother replies "I don't want a family liaison officer!". The next short scene shows a digger being driven along, and diegetic sound is used to create confusion as to why there is a digger there., so viewers will question what is going to happen next. Diegetic ambient sound is used in the next scene, when two women officers are walking along and we can hear wind and seagulls. Diegetic dialogue is then used to show the tension between Ryan and Jake. Two women officers are then walking along and diegetic dialogue is then used to show that the women are gossiping about Jake. "Fresh meat" connotes that they are being stereotypical girls, gossiping about a boy, which is a rather negative thing as they are about to enter a serious situation.

2. Analyse how far the extract depicts the polices point of view rather than the criminals' point of view. In your answer you must:

  • Analyse aspects of the extract using examples to support your analysis.
  • Judge how far these aspects depict the polices point of view.
In terms of editing, the extract depicts the polices point of view, rather than the criminals, because the police get more screen time, so viewers will have more knowledge of what they are like, so will have more sympathy for them than the criminals. For example, the police, Ryan and Jake are on screen more than the criminals, because they are main characters, unlike the criminals, who may only be in one episode, so are classed as unimportant. These criminals wouldn't have been cast as people in the story, but as criminals to carry the narrative along and give the police something to do, something to solve, so they are shown as more important. 

Camera work also depicts the police's point of view, as the police are shown as more important, as they are shown in close ups and medium close ups, where they are often shot at a low angle. This shows the action from their point of view, as you can see their emotion and see them as people, and because of the low camera angles you would naturally view them as having a higher status. In contrast to this, the criminals are shown mostly in long and medium long shots, often from a high angle, and once as CCTV footage, when they break into the newsagents, connoting that they are the social problem for the police to solve. These camera angles bring distance between the audience and the criminals, and makes the audience unable to trust them, because the audience can't see their faces, or their emotions. 

3. How far does this extract try to create a sense that it is portraying 'real life'? In your answer you must:

  • Analysis aspects of the extract giving detailed examples 
  • Judge how far these aspects cream a sense of watching 'real life'?
The extract try to create a sense that it is portraying real life, by showing serious things that do happen to the general public and police officers. 

At the beginning of the extract, a woman is shown, in a close up shot, being spoken to about her child, who has gone missing. he close up shows her emotions, to show the audience, how she is feeling, which some of them will be able to relate with, because they won;d feel the same if their children went missing. The woman is also shown to be crying, which also shows the audience how the disappearance of her child has affected her. 

The officers are then shown chatting in the canteen, in a medium shot. This portrays real life, because a lot of the audience would have done this in their life, whether it be in a school canteen or a work canteen and they all know what its like. They are also shown to be eating, because it shows the real life side to police officers. it shows that they are normal people too, and they need to rest and eat, and chat with their colleagues. There is also the sound of clattering in the background, to make it seem more realistic, because thats what people would hear if they where there in the canteen.

Also, one of the officers, Jake Vickers, describes how he's been spat on and many people and police officers in the audience would know what this is like, and they would understand that this is what happens to officers on a daily basis. 

4. Describe what is meant by 'Public Service Broadcasting' (PSB). Use the BBC as an example in your answer.

Public Service Broadcasting is television and radio programmes that are broadcast to provide information, advice and or entertainment to the public, without trying to make a profit. The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcasting in the UK. Its first director general, Lord Reith introduced many of the concepts that would later define public service broadcasting in the UK when he adopted the mission to "inform, educate and entertain".

5. The Avengers: Explain how social contexts influence television programmes. Refer to The Avengers from 1965 to support your answer. 



6. FULL MARKS 

7. Explain two reasons why a film company would release a video game linked to a film.

One reason a film company would release a video game linked to a film, because it means the movie and the video game would advertise each other. Also, there is intertextuality used, which would interest a slightly different audience. Because of this, the company would get more publicity and money. Also, to attract a wider target audience, because some people prefer to play video games than watch the movie, but if they play the game and really enjoy it, they may want to watch the movie. 

8. Explain at least two uses and gratifications of films using Blumler and Katz's theory. Refer to 'The lego Movie' to support your answer. 

Blumler and Katz's theory applies to 'The Lego Movie', because young children and some adults would watch it as a diversion, to escape from routine and their problems, and as an emotional release. Some people may have also watched it,  because of their personal relationships. This social utility of information in conservation could be substitution of media for companionship. These people may have done this to escape from the real world, and for companionship through the media.

9. Analyse how the promotional campaign for 'The Lego Movie' targeted a family audience.
In your answer you must also refer to relevant media contexts.
You should refer to:

  • The poster campaign.
  • The television advert.
  • Merchandise.
  • Social Media campaigns.
The promotional campaign for 'The Lego Movie' targeted a family audience for the movie, and because they knew this audience would be interested by the film. 
The poster campaign targeted a family audience by using bright colours that would instantly attract young children. The posters also used bold text, to make them stand out to a family audience, because they know young children would find it intriguing. Also, the posters used characters like Batman and Superman that a family audience would already know. This is a clear use of intertextuality, because they knew that this would attract audiences who are already familiar with these characters.

The posters also show a whole city made of Lego, with explosions and helicopters in the background, and this would be attractive to the your audiences, because that is the kind of thing they would want to see in a movie, especially when it is made out of their favourite toy, Lego.

The television advert would have attracted a family audience also, because the advert where extremely popular adverts that a family audience enjoyed before, but the Lego version would have impressed them much more, and it would attract them to the movie. 

Merchandise also targeted a family audience, because 17 Lego world sets where released, so children would want them and would build them with their families, therefore this would interest them in watching the movie. Also, 16 collectable mini figures where release, which would interest a family audience, because they would get them and then be interested in the new characters. The release of the video game also targeted a family audience, because they knew young people would be interested in a new Lego video game. Lego school supplies would have also interested a family audience, because the children would want the new school supplies that linked to their favourite toy. 

McDonalds happy meals also advertised 'The Lego Movie', which would have interested a family audience, because they would have seen these at McDonalds and would have been interested in what this movie was, the fact that to was lego could have also interested more people. 


Tuesday, 5 February 2019

Cuffs: Extract Practice

What do the opening scene and credits suggest/tell us about the genre, narrative and characters? What would the audience expect from this scene?

The opening scene and credits of Cuffs used quick, upbeat music, which fits the genre of crime drama, but the music is quite edgy, which suggests that Cuffs is aimed at a younger target audience. The scene shows Brighton and graffiti in the bottom right, and in the top left, it shows the main police officers. This suggests that Cuffs is based on the police fighting against society. This also suggests that Cuffs only shows the point of view of the police, not the criminals.The setting of Brighton being shown in the opening credits connotes gay representations, so suggests this could be a theme shown in Cuffs. Juxtaposition of police images on top of the graffiti connotes the narratives will entertain audiences by following class crime narrative convention of police vs criminals as graffiti is against the law. The text in this scene is all yellow and bold, which doesn't fit police drama stereotypes, because you would usually expect to see black, white and blue, but the use of the colour yellow, suggests it is more upbeat and aimed at younger target audiences. From this scene, the audience can expect Cuffs to be a upbeat crime drama, that is aimed at young people, involving police fighting against society.

How has sound been used to create meaning?

Diegetic and non-diegetic sound was used in the opening sequence to show the setting and the genre of Cuffs. Non-diegetic sound shows the setting, because seagulls and she sea crashing is used to show people that Cuffs is set in a seaside town. Non-diegetic background music then gets louder, and deeper, to create drama.

Diegetic sound then connotes the genre and takes the narrative forward as a police radio then begins to shout commands at the main character, Ryan Draper. Once the radio  has stopped, a police siren comes on and we see the police car driving along. This automatically shows the audience that this is a crime drama, because of the sounds of police radios and sirens. A non-diegetic voiceover then begins to talk, and a sound bridge is used to carry this over into another scene. The voiceover then becomes diegetic dialogue, with the Chief Supt. talking about the police and the things they do. "Ensuring cohesion and security" and "gaining the respect of the public" suggests that this police force is a highly respected part of society.

The scene then goes back to the main character, Ryan Draper, on the beach. Diegetic dialogue is then used to show what is happening in the narrative. Non-diegetic music is then used in the background to create drama, and it gets louder. Ryan is then punched in the face by a member of the public, and you hear this through a diegetic crack sound. The people on the nudist beach then say to Ryan "seriously.. what is the point in you", because he lets the people get away. This juxtaposes what was said earlier on by Chief Supt. because he said that the police brought security and respect, but this people seem to not respect Ryan.

The scene then goes back to the Chief Supt. where he is now talking about the new officers, and introduces the narrative of favouritism by saying, "I am here no only in my professional capacity, but like you as a family member." This suggests that he expects his son, Jake to do well and make him proud. Non-Diegetic music brings tension to it all, suggesting Jake won't make his father proud. Then, the opening credits begin with loud upbeat music. This suggests that Cuffs is aimed at a younger target audience, because younger people would 

Cuffs: Establishing Genre

Title Sequences:
Title sequences and opening credits are very important in establishing audience ideas as to what a programme is about. Music, graphics and the content of opening credits all help the audience in terms of getting into the right frame of mind for watching a programme. For a romantic serial drama, we might introduce a mellow mood; for a detective serial drama, we might want to induce a mood of excitement or a mood of peril and threat- and the opening credits are key in shaping this in the audience mind and attracting that audience viewer base.

Cuffs: Police Drama Conventions

What are audience expectations of a TV Police Drama?
Crimes- Murder, Violence etc.
Crimes solved- Criminals arrested, sent to prison.
Victims supported.
Trials.
Angry police men.
Shocked suspect.
Interview room.

What narrative ideas do they expect to find?
Usually a crime takes place.
The victim reports it.
The police try to find the criminal.
They find different suspects.
They would chase the main suspect.
They would catch them.
The criminal would be arrested.

What kind of characters?
Good Crime Solvers.
Bad Crime Solver (violent).
Criminals.
Victims.
Family/Friends of Victim.

What locations?
Well known towns/ cities-more crime there, more exciting.
Countryside to show that there is still crime.

What representations would they expect?
Alpha male police officers.
Alpha males.
Racism.
Homophobia.


Tuesday, 29 January 2019

Cuffs: Practice Questions

Why was the pre-watershed scheduling of 8pm significant in terms of the representations they could offer? (3 marks)

The pre-watershed scheduling of 8pm is significant in terms of representations, because this episode of Cuffs shows many serious subjects that may be seen as inappropriate for children, who could be watching with their family at this pre-watershed time. Firstly, nudity is shown in the opening scene, as they are on a nudist beach. Some viewers may find this inappropriate and offencive, because children could be watching and they do not want their children seeing this. Also, homosexuality is shown throughout, with one of the main characters being gay, this could be seen as inappropriate because some people wouldn't want their children to see this, because some people still aren't as accepting with the gay community. There is also scenes of suicide attempts and the episodes closes with someone having committed suicide. This could be seen as to graphic fro children to see at a pre-watershed time of 8pm, because there are scenes of a man with his arms cut, and there are also scenes of a man who hung himself. This is something that young viewers would not want to see, as they are too young to understand. There is also a child shown being abducted which could scare young viewers. Although these things are all things they will see in life, and they need to be shown to make people aware of it. The episode also didn't go as far as to show sex and swearing, which some people may argue are worse than what was shown.

How were the following areas represented in the episode:

  • Ethnicity
  • Gender
  • Sexuality
(10 marks)

In the first episode of Cuffs,  that was produced and written in 2015, we get a snapshot of cultural, political and social attitudes of the UK during this time period in terms of ethnicity, gender and sexuality. The way these issues are represented also shows the genre of crime drama has come a long way since the 1980s as this show does not shy away from representations of ethnicity, gender and sexuality, which are all serious things that need to be shown to people.

Firstly, Ethnicity is represented positively, as the first main character we see is PC Ryan Draper, who is a black police officer. This represents the acceptance of different ethnicities over recent years, and gives a positive image. There is a storyline about racism, which shows how some people still say and do things to cause trouble for people who are different to them. In this episode of Cuffs, DS Jo Moffat discusses the release of a racist man, who then comes into the episode and attacks a Indian man in a shop. This hows how people are still racist, and how violent they can be with people. Also, later on in the episode, Ryan, Jo, Jake and another officer go to the racist mans house to arrest him, but the others get into fights with other people. Ryan is left with the man who is shouting racist threats at him, and is cornered. Jake then comes and helps Ryan. This shows the acceptance in the uk of ethnicity, as a black man is a police officer rather than a criminal, which he would have been shown as in the 1980s. This shows how crime drama has come a long way since this time.

Gender is also represented in many ways. Firstly, Ryan is represented as an alpha male, who is rather dominant, but Jake is represented as quite weak. This is showing the different types of males there are, and how they are both still the same, because they have their own things to deal with, but they both work together. Also, Ryan is presented as quite a private person, who doesn't like to share his personal details with anyone. However, Jake is a very open person, and tells everyone about his sexuality. Females are also represented, in a more negative way, with DS Jo Moffat shown as a lonely woman who treats her dog like a child and ruins peoples families, by having an affair with Chief Supt. Robert Vickers, who's wife is at home, with cancer. Also, two female officers are represented as stereotypical girls, who always think about boys and that don't do anything in a serious situation. For example when they are walking along the beachfront they are discussing the new boy (Jake) and are talking about his looks, but as soon as a crime takes place they start screaming and don't do anything, which represents women as weak and scared. This is a rather negative thing, because not all women are like this, and that needs to be shown in shows like this.

Sexuality is represented also, as Jake Vickers, one of the main characters is a gay police officer, and he is very open about his sexuality. This is positive thing, because it shows how people can now be open, unlike in the 1980s, as their sexuality would be frowned upon and people would not accept it like they do nowadays. Although, there are a few things that show a slightly negative stereotype of gay men, as jake is shown as a boy, who is weak and doesn't really know anything. This presents him as a stereotypical gay man, who only cares about his looks and doesn't really do anything or know anything. There is also a scene, where Simon Reddington, the stereotypical solicitor gives Jake Vickers his number, and jake is sexualised in this scene. This shows a stereotypical exchange in numbers for gay men, as many people think of gay men as people who sleep with many people, and don't really have relationships. This is a rather negative stereotype, as this is not the case with all gay men. Simon is also a non-stereotypical gay man, who seems to care about his looks, and is a neat person, but he doesn't come across as a stereotypical gay and, which could be a positive thing, because it shows that not all gay men are stereotypical, and that they are all different.

These issues are all represented in different ways, positively and negatively, which is something that needs to be shown, because they are still issues in society today, as some people still do not accept it. Some of these issues are shown in a positive way, which shows how society has changed some of their views since the 1980s.

How did the changing practices of institutions and audience impact the success of Cuffs? 
(6 marks)

The changing practices of institutions and audience impacted the success of Cuffs, because people don't sit down and watch TV as a family anymore, so they would be less likely to watch it, and there where no distractions, like phones and apps, whereas if this was shown in the 90s, it might have had more success, because people would sit down to watch it. Also, people now prefer to watch boxsets, or Netflix or Amazon, as they release full series, because people don't want to wait for the next episode. This could be a reason why Cuffs didn't have a much success as it could have, because people didn't want to wait a week for the next episodes. Nowadays there is a lack of channel loyalty, because there are other interesting things to watch, rather than the same things that have been repeated, and people only really watch the TV now when it is a big TV event, or if something important is on. Another reason that people may not have watched Cuffs is because the content is not anything new, and there are other foreign dramas that may be m,ore original and interesting. Also, there where no major celebrities in the cast, so people would have been less interested, because they only wanted to see people they had seen before. 

Tuesday, 15 January 2019

Cuffs Episode 1:

Main Characters- 

  • PC Ryan Draper- Represents race, alpha males. He has a daughter and a son.
  • Jake Vickers- 22 years old gay police officer. He comes across as effeminate. Not very good at his job. Stereotypical gay man.
  • Chief Supt. Robert Vickers- Jakes father. Sees Career minded. He had an affair with Jo Moffat, even though his wife has cancer. 
  • DS Jo Moffat- Probably married to her job, treats her dog like its her child. Lonely.
  • Nathan Rickman- Drug Addict, represents the mentally ill, unemployed working class.
  • Simon Reddington- Solicitor, represents stereotypical solicitors. Gay, but personality doesn't fit gay stereotypes, appearance does.
  • DI Felix Kane- Well spoken, committed to work

Setting- Brighton, beach, pier.

Overall tone/appeal- Serious at times, but sometimes comes across as quite jokey.

Narrative-

  • Opens with a stag party antagonising people on a nudist beach, one of them punches PC Ryan Draper in the face.
  • Jake Vickers becomes a police officer.
  • Ryan and Jake are partnered up ad sent out to a mentally ill drug addicts house (Nathan Rickman) Jake doesn't deal with the situation very well.
  • DC Jo Moffat discusses the release of a racist man with her colleagues.
  • Within a few hours of being released the racist man stabs an Indian man in a shop.
  • A woman reports her daughter missing, her husband abducted her.
  • At the beach/pier, two women police officers are discussing the 'new guy' (Jake Vickers) when they are interrupted by a digger and a pickup truck driving round the corner at speed.
  • The person driving the digger drives it into a shop window, and the people from the pickup truck put an ATM on the digger which is then put onto the pickup truck.
  • The two women officers don't do anything, they are screaming, like stereotypical women. 
  • Ryan and Jake chase the people with the ATM, and Jake has to give directions to other officers to put a stinger in the road, but he doesn't know what he's doing and tells them the wrong road, so they get away.
  • The man who abducted his daughter then drives down the road with the stinger on and his tyres pop. When the police realise who he is he runs away with his daughter.
  • Later on, Ryan, Jake and two other officers go to the racist mans house to arrest him, but the two other officers get into fights with other people. Ryan went in round the back to make sure the racist man didn't escape and is backed into a corner, with the racist man threatening him with a pole.
  • Jake sneaks up behind the racist man and punches him in the face, so they can rest him.
  • DI Felix Kane figures out where the man who abducted his daughter is and goes to them.
  • The man runs off and tries to commit suicide, but Felix stops him.
  • The solicitor (Simon Reddington) puts his card into Jakes trouser pocket, which presents him as a stereotypical gay man who sleeps around. Jake is sexualised during this encounter as his top is lifted and the shot is focused on his stomach.
  • Jo Moffat is now at home with her dog cooking a microwave meal for one.
  • Chief Supt. Robert Vickers is now at home with his dying wife and son Jake.
  • The Indian man who was attacked in the shop is in hospital and begins to wake up.
  • DI Felix Kane goes to a brothel.
  • Ryan is at home taking care of his son and daughter.
  • The next day, Ryan and Jake get the report that a body has been found at the pier, so they go to investigate.
  • The body is the drug addict, who they had seen the previous day, he hung himself.

Tuesday, 8 January 2019

Television in the 2010s

LO: Research the 2010s (UK) in terms of social, cultural and political climate of the decade; research TV usage in 2015.

2015 Key Events:
Prime Minister- David Cameron- Reelected.
Paris Attack.
Gay Marriage legalised.
Barack Obama- US President.
Bruce Jenner became Caitlyn Jenner.
Ireland legalised gay marriage.

Which political party was in power in 2015? Who was PM? What was the relevance of UKIP being so popular?
The political party in the UK in 2015 was the conservatives, and the Prime Minister was David Cameron. UKIPs key policy was to leave the European Union.

What wars were being fought around the world?
War in Afghanistan, Iraq War, Boko Haram insurgency, Syrian Civil War.

What were people protesting about in the UK?
Austerity Protests.
Global Warming Protests.
Paris Attack Protests.

Key Events:
The threat of terrorism:

  • Afghanistan War
  • Syrian War
  • Isis
  • Terror attacks in UK
  • Korean Nuclear capability
Blackberry riots
Brexit
Trump election
UKIP influence
Asylum seekers/refugees
Hacking
Financial crash of 2008 
Blair; May; Cor
byn

Cultural Context|:
Youth Culture:
  • Social Media
  • Iphone
  • Drug Culture
  • Knife Crime
  • Rap Music
  • Video game violence/obsession
  • Streaming
Human rights:
  • Third wave feminism 
  • Blacklivesmatter
  • Oscarssowhite
  • Refugees and Tolerance
In what way have these key events/cultural issues and those others that you selected shaped the era? What effect has this had on the media products of the era?
The threat of terrorist attacks in this era have shaped it, because it changed the way people think, and it brought a lot more fear to the world. Social media has shaped the era also, because it gave people the ability to see things from all around the world, which they would not have done before. Drug culture and Knife crime are two major things that have also shaped the era, because it has made the era seem more violent, and it brought a lot of fear to people. The rise of fantasy franchises of Harry Potter and Marvel could be viewed as a reaction to the violence and uncertainty of the era. Hollywood offers what audiences are seen to need: escape and certainty- heroes, and good after a struggle always triumphs over evil. The legalisation of gay marriage and the human rights protests have also shaped this era, because it gave people the freedom to be who they want to be, but it also brought more forms of discrimination.

Using the information you have found and your own knowledge of our culture today, explain the differences you would expect to see from a police drama in 2015 compared to one from 1965.
Consider:

  • Representations- sexuality, gender, religion, age, class
  • Threats/issues
  • Potential storylines
I would expect to see a difference in sexuality from the 1965 drama, because gay marriage wasn't legal, but in 2015 it was, so there will perhaps be more gay relationships, compared to the 1965 one. Also, in the 1965 drama, women where sexualised, but in the 2015 one, this would not happen, because it would be an issue at this time, but in 1965 it was seen as okay. The potential storylines will be different too, because in the 1965 drama, it was quite simple and dramatic, but i expect the 2015 one to seem more serious and it would also deal with relevant, serious things.