15-35 year old, C1-E British males and females.
Why did they launch Live Lounge?
Because listening figures where falling and they wanted something to attract more listeners.
What song did Harry Styles cover and who was it by?
The Chain by Fleetwood Mac.
What are the four reasons it applies to different audience groups?
Harry Styles- older audiences.
Fleetwood Mac- Older audiences/american/British audiences.
Harry Styles- Attracts people who watch X-Factor.
The song was featured in guardians of the galaxy 2-so attracts people who watch this film.
Explain how media language has been used differently to represent/attract the target audience.
There are some clear similarities between Top Of The Pops and Mojo Magazines in terms of their use of media language and genre conventions. Both magazines feature a range of musicians on the front cover, Mojo Magazine has a medium shot of Fleetwood Mac, with two minor images in the top corner, whilst Top Of The Pops Magazine contains a variety of images of artists including Jessie J and Lady Gaga. Both magazines follow a conventional magazine front cover layout through their use of relevant music-related cover lines. The use of cover lines and relevant images is a convention of most magazine front cover layouts and can be seen on magazines from a wide variety of different genres.
Both magazines have a masthead, however, Mojo's is not displayed in a particularly prominent way which is unconventional for magazine front covers. The Mojo masthead is obscured by Fleetwood Mac's heads, while Top of The Pops' is shown clearly over the main image, to stand out to the younger target audience. This is an obvious difference between the two covers, and show the audience the difference in genre.
Although both magazines front covers follow the convention of having a simple colour palette there are also some very clear differences in the use of media language on the front covers. The use of colour and style of font are two of the most obvious differences. Mojo Magazine has a very monochrome, masculine colour scheme of Black and white (with small splashes of red). This use of colour connotes a serious tone to the content of the magazine and is appropriate for the rock genre that the magazine is from. Top Of The Pops uses a much brighter more saturated set of colours including neon pink, white and purple, which connotes a much brighter more fun felt the magazine. The use of font is also contrasting. Mojo Magazine uses block capitalism a sans-serif font throughout which gives the magazine front cover a more formal less-cluttered look than Top Of The Popswhich uses a range of different fonts, some of which look like handwriting or paint splashes. The use of font on the front cover of Top Of The Pops gives the front cover an informal tone and more cluttered layout.
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