The Lego Movie: Poster Analysis 1

This poster uses intertextuality, as characters such as batman and superman are shown. Another use of intertextuality is the Lego, because the movie is using the children toy. This also helps sell the movie to the young target audience, because they would have already known what Lego is, so would have been to see the movie, after they have seen the movie, they would want to buy more Lego, selling not only the movie, but the Lego product itself. Also, some of the target audience would see the two superheroes on the poster, and would be drawn to it, because they like those particular characters. 

The film is aimed at younger people, so is mainly for a family audience, also, it is and adventure film, so many young people would be drawn to the idea that the Lego toys that they love being part of and adventure. This also helps sell the movie to the target audience. Another thing that would appeal to the target audience is the bright colours used in  the poster, as it shows large buildings and many famous characters running away from a large explosion and many Lego robots. This would appeal the the audience, as they would like the idea of explosions, robots and 'bad guys'.

The image shown on the poster shows a normal Lego character surrounded by heroes that many people know and love. The setting of the film, as you can see on the poster is a large city built of Lego! Any young child's dream! this would attract them to the movie. 

The Title on the poster is large Lego blocks making the 'The Lego Movie' this links the Lego toys to the movie even more. Also, they are being lifted by a crane, linking to Emmet's (the main character) normal work life, before his life is suddenly changed. The title being Lego blocks also helps the sell the film, because it shows off to the audience what they love, making the title of a film that they would hopefully fall in love with.