The Lego Movie: Marketing

Different ways of Marketing Movies:
Trailers
Merchandise                                      
Film Posters
Promotional Tours          
Social Media
Video Games
Website
Billboards

Lego Movie Synergy Merchandise:

Lego released some tie-in merchandise to go alongside the movie.
1. 17 Lego world sets.


2. 16 collectable mini figures.                       3. The Lego Movie Video Game.
                                  

4. A range of school supplies.
                   5. Sticker & Activity books.
                   

6. Magazine.                                                7. McDonalds happy meals.
                                  


Other Ways of Promotion:
Other than merchandise, there where many other methods to promote the movie.
1. Website.                                               2. Events.
           
3. Posters.                                                4. Links with global partners/brands.

                       



5. Trailers.
https://www.youtube.com/watch?v=fZ_JOBCLF



Production Process:
1. Pre-Production; scripting/planning/organising shoots/castings actors/ hiring crew etc.
2. Production: film the movie.
3. Post-Production: editing.
4. Distribution: Marketing/ marketing campaigns distributed/ film distribution (creating hype/interest             in the film product with the right target audience).
5. Exhibition: film is available to view (cinema/Netflix/DVD/Blue-Ray/TV).


A Timeline Of The Different Methods Of Promotion Used For The Lego Movie:
1. Each week in January 2014, a new character poster was released.
2. Lego Stores scheduled linked events.
3. Free accessory packs were available in stores after building creative models in-store.
4. Video Game released on 4th February.
5. On 7th February, McDonalds released collectable 3D cups with Happy Meals.
6. A website enabled fans to make Lego versions of themselves.