David Gauntlett argued in 2008 that males in films are still stereotyped as; 'Traditional alpha males who dominate the action with violence,' (Gauntlett, 2008).
In 1975, Laura Mulvey argued women are used in films as 'erotic objects of desire for the males in the narrative and the males in the audience,' (Mulvey, 1975).
Why do stereotypes work? Because they sell the product and represent the needs of the audience who wants to be entertained (Blumeer and Katz, 1973).
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