1. Analyse how sound is used in the extract to create meaning. Refer to at least two examples from the extract in your answer.
Diegetic and non-diegetic sound is used throughout the extract to create drama and tension. At the beginning of the extract, non-diegetic music sets a dark and body tone, suggesting there will be as build up of drama. Diegetic dialogue is then used to move the narrative along, where a woman child has been abducted and the officer offers her a family liaison officer, to which the mother replies "I don't want a family liaison officer!". The next short scene shows a digger being driven along, and diegetic sound is used to create confusion as to why there is a digger there., so viewers will question what is going to happen next. Diegetic ambient sound is used in the next scene, when two women officers are walking along and we can hear wind and seagulls. Diegetic dialogue is then used to show the tension between Ryan and Jake. Two women officers are then walking along and diegetic dialogue is then used to show that the women are gossiping about Jake. "Fresh meat" connotes that they are being stereotypical girls, gossiping about a boy, which is a rather negative thing as they are about to enter a serious situation.
2. Analyse how far the extract depicts the polices point of view rather than the criminals' point of view. In your answer you must:
- Analyse aspects of the extract using examples to support your analysis.
- Judge how far these aspects depict the polices point of view.
In terms of editing, the extract depicts the polices point of view, rather than the criminals, because the police get more screen time, so viewers will have more knowledge of what they are like, so will have more sympathy for them than the criminals. For example, the police, Ryan and Jake are on screen more than the criminals, because they are main characters, unlike the criminals, who may only be in one episode, so are classed as unimportant. These criminals wouldn't have been cast as people in the story, but as criminals to carry the narrative along and give the police something to do, something to solve, so they are shown as more important.
Camera work also depicts the police's point of view, as the police are shown as more important, as they are shown in close ups and medium close ups, where they are often shot at a low angle. This shows the action from their point of view, as you can see their emotion and see them as people, and because of the low camera angles you would naturally view them as having a higher status. In contrast to this, the criminals are shown mostly in long and medium long shots, often from a high angle, and once as CCTV footage, when they break into the newsagents, connoting that they are the social problem for the police to solve. These camera angles bring distance between the audience and the criminals, and makes the audience unable to trust them, because the audience can't see their faces, or their emotions.
3. How far does this extract try to create a sense that it is portraying 'real life'? In your answer you must:
- Analysis aspects of the extract giving detailed examples
- Judge how far these aspects cream a sense of watching 'real life'?
The extract try to create a sense that it is portraying real life, by showing serious things that do happen to the general public and police officers.
At the beginning of the extract, a woman is shown, in a close up shot, being spoken to about her child, who has gone missing. he close up shows her emotions, to show the audience, how she is feeling, which some of them will be able to relate with, because they won;d feel the same if their children went missing. The woman is also shown to be crying, which also shows the audience how the disappearance of her child has affected her.
The officers are then shown chatting in the canteen, in a medium shot. This portrays real life, because a lot of the audience would have done this in their life, whether it be in a school canteen or a work canteen and they all know what its like. They are also shown to be eating, because it shows the real life side to police officers. it shows that they are normal people too, and they need to rest and eat, and chat with their colleagues. There is also the sound of clattering in the background, to make it seem more realistic, because thats what people would hear if they where there in the canteen.
Also, one of the officers, Jake Vickers, describes how he's been spat on and many people and police officers in the audience would know what this is like, and they would understand that this is what happens to officers on a daily basis.
4. Describe what is meant by 'Public Service Broadcasting' (PSB). Use the BBC as an example in your answer.
Public Service Broadcasting is television and radio programmes that are broadcast to provide information, advice and or entertainment to the public, without trying to make a profit. The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcasting in the UK. Its first director general, Lord Reith introduced many of the concepts that would later define public service broadcasting in the UK when he adopted the mission to "inform, educate and entertain".
5. The Avengers: Explain how social contexts influence television programmes. Refer to The Avengers from 1965 to support your answer.
6. FULL MARKS
7. Explain two reasons why a film company would release a video game linked to a film.
One reason a film company would release a video game linked to a film, because it means the movie and the video game would advertise each other. Also, there is intertextuality used, which would interest a slightly different audience. Because of this, the company would get more publicity and money. Also, to attract a wider target audience, because some people prefer to play video games than watch the movie, but if they play the game and really enjoy it, they may want to watch the movie.
8. Explain at least two uses and gratifications of films using Blumler and Katz's theory. Refer to 'The lego Movie' to support your answer.
Blumler and Katz's theory applies to 'The Lego Movie', because young children and some adults would watch it as a diversion, to escape from routine and their problems, and as an emotional release. Some people may have also watched it, because of their personal relationships. This social utility of information in conservation could be substitution of media for companionship. These people may have done this to escape from the real world, and for companionship through the media.
9. Analyse how the promotional campaign for 'The Lego Movie' targeted a family audience.
In your answer you must also refer to relevant media contexts.
You should refer to:
- The poster campaign.
- The television advert.
- Merchandise.
- Social Media campaigns.
The promotional campaign for 'The Lego Movie' targeted a family audience for the movie, and because they knew this audience would be interested by the film.
The poster campaign targeted a family audience by using bright colours that would instantly attract young children. The posters also used bold text, to make them stand out to a family audience, because they know young children would find it intriguing. Also, the posters used characters like Batman and Superman that a family audience would already know. This is a clear use of intertextuality, because they knew that this would attract audiences who are already familiar with these characters.
The posters also show a whole city made of Lego, with explosions and helicopters in the background, and this would be attractive to the your audiences, because that is the kind of thing they would want to see in a movie, especially when it is made out of their favourite toy, Lego.
The television advert would have attracted a family audience also, because the advert where extremely popular adverts that a family audience enjoyed before, but the Lego version would have impressed them much more, and it would attract them to the movie.
Merchandise also targeted a family audience, because 17 Lego world sets where released, so children would want them and would build them with their families, therefore this would interest them in watching the movie. Also, 16 collectable mini figures where release, which would interest a family audience, because they would get them and then be interested in the new characters. The release of the video game also targeted a family audience, because they knew young people would be interested in a new Lego video game. Lego school supplies would have also interested a family audience, because the children would want the new school supplies that linked to their favourite toy.
McDonalds happy meals also advertised 'The Lego Movie', which would have interested a family audience, because they would have seen these at McDonalds and would have been interested in what this movie was, the fact that to was lego could have also interested more people.
This cover suggests that in the 1960s, people cared about what the queen was doing, because the largest image shows the queen, with a large till underneath with a rather large story. One story suggests that the working class were struggling, because pay plans were in place, and the news story talks about his failing. The most important stories have large bold titles, and usually have awn image near them. This would show the reader what it was about. there is also an advertisement in the bottom righthand corner, which would attract a female audience at the time. 
'Lawyers will urge divorce by consent'- an example of the social reform of the 1960s, the law commission (staffed only by men) is recommending divorce by consent- a change that made it much easier for people, mostly women, to get divorced- a move to greater gender equality. 'So polite, this North Sea Spy Game', 'Yard suspects Blake used two-way radio', 'America accused of spy frame-up'- Reflect the prevalence of spy stories in the 1960s Cold War historical context. The influence of the Cold War is also shown in the articles about the Vietnam war-'Hopes rise for cease-fire in Vietnam' and, indirectly, 'Police will appease marchers', which also reflects a patriarchal context in which also reflects the rise of protest in the 1960s, including 'militant Marxists'. 'Wilson-Brown market clash'- Reflects the political context that relations with Europe were contentious in the 1960s, as today.
