HOMEWORK3: The Lego Movie

Different ways of Marketing Movies:
Trailers
Merchandise                                    
Film Posters
Promotional Tours        
Social Media
Video Games
Website
Billboards

Lego Movie Synergy Merchandise:

Lego released some tie-in merchandise to go alongside the movie.
1. 17 Lego world sets.


2. 16 collectable mini figures.                       3. The Lego Movie Video Game.
                                  

4. A range of school supplies.
                   5. Sticker & Activity books.
                   

6. Magazine.                                                7. McDonalds happy meals.
                                  


Other Ways of Promotion:
Other than merchandise, there where many other methods to promote the movie.
1. Website.                                               2. Events.
           
3. Posters.                                                4. Links with global partners/brands.

                     



5. Trailers.
https://www.youtube.com/watch?v=fZ_JOBCLF



Production Process:
1. Pre-Production; scripting/planning/organising shoots/castings actors/ hiring crew etc.
2. Production: film the movie.
3. Post-Production: editing.
4. Distribution: Marketing/ marketing campaigns distributed/ film distribution (creating hype/interest             in the film product with the right target audience).
5. Exhibition: film is available to view (cinema/Netflix/DVD/Blue-Ray/TV).


A Timeline Of The Different Methods Of Promotion Used For The Lego Movie:
1. Each week in January 2014, a new character poster was released.
2. Lego Stores scheduled linked events.
3. Free accessory packs were available in stores after building creative models in-store.
4. Video Game released on 4th February.
5. On 7th February, McDonalds released collectable 3D cups with Happy Meals.
6. A website enabled fans to make Lego versions of themselves.

HOMEWORK 2: The Lego Movie

How does the movie appeal to each part of the target audience?
Young kids who play with Lego:
The movie appeals to young kids who play with Lego, because they like the product, and seeing their favourite toys in film would be a great thing, and attract them, because they want to see their favourite characters in the film also.
The kids watching will also love the idea of their Lego toys moving, and living their own lives, and involved with different adventures, and would want to see it!
Also, children will be attracted to the film, because they will see that some of their favourite superheroes feature in the film.
Also, young children will like the idea of and adventure film, especially with their favourite toys.

Parents who played with Lego when they were young too:
The parents would be attracted to the film, because they may have played with Lego when they were young, so want to relive that through their child and the film.
Also, parents will want their child to experience the film, because they would have loved a film like that when they were young.
Also, the popular characters like Batman and Superman are well known, so the target audience would know them and be attracted to the film.
Parents would also like the film, because it also shows the part of a father and son bonding over their love of lego, after disagreeing with each other for so long.

Young Adult cinema-goers:
The young adult cinema-goers would be attracted to the film, because they loved Lego when they were a little younger, so they want to see what the film is like, and it brings back memories of their childhood, and they want to feel like a kid again.
Also, some young adults may go to see the film as a joke, to go see it with their friends.
Also, there are many popular characters in the film that this audience will know, and that would also attract them to the film.

Both Genders:
The film would attract both genders, because there are different things/ characters that would attract the audience, so stereotypically the girls will be attracted to the characters such as Unikitty and Wyldestyle, and the love story aspect of the film between Emmet and Wyldestyle, and boys would stereotypically attracted to characters such as Batman and Superman, and the adventure of the film, and the villains. Although, this would be the other way around for some people.
Also, both genders play with Lego, so they would both want to see their favourite toys in film.

HOMEWORK 1: The Lego Movie

UK Regulators for:

Radio And Television: Ofcom


Computer Games: Video Standards Council Rating board


Adverts: Advertising Standards Authority



Films: British Board Of Film Classification


What is a postmodernist film?
Postmodernist films are known to challenge the mainstream conventions of narrative structures and characterisation, while also destroying the audiences suspension of disbelief in order to create a work in which a less recognisable internal logic forms the mediums means of representation and expression.

Coursework DRAFT

FINAL PIECE: