Friday, 27 April 2018
Tuesday, 24 April 2018
The Lego Movie: Video Game
Vertical Integration:
Bloomer and Katz's Use and Gratification Theory:
The four main reasons for using media are:
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.
This is when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit.
Intertextuality:
This refers to the process of creating references to any kind of media text via another media text. In other words intertextuality essentially means for a type of media (film, television, music etc) to pay homage to another media text.
Denotation:
A description of what you can see in the image.
Connotation:
The meanings of associations we have with the image.
Bloomer and Katz's Use and Gratification Theory:
The four main reasons for using media are:
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.
Examples of recent movie/video game simultaneous releases:
1. The Lego Movie
2.
3.
Why do companies often release tie-in video games alongside the films?
Companies do this, to maximise the profit of the film, also, the game makes the characters to people, so they would want to watch the film, and know the characters. Also, it gives people the chance to be part of it, and they chance to control the film that they loved. The companies also do this, because it helps advertise both products and increases the potential audience for both.
The four main reasons that companies often release tie-in video games alongside the film:
1. Profit Maximised- the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it.
2. Familiarity- the brand, plot and characters are already known; recognition of the fact we liked the film so may enjoy the game based on it.
3. Extends the measure of the Film- a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
4. The game promotes the film, the film the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms. Think of how the theme of Bond film piggy-backs on the promotion of the film and vie-versa.
How does The Lego Movie video game fit Bloomer and Katz's theory?
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.
How is The Lego Video Game used to promote The Lego Movie to the target audience?
-Explain two reasons why a film company would release a tie-in video game to a film.
-Explain how the game (colour pallet/ set/ characters/ narrative/ sound etc.) represent different people in the audience attracting them to the film & game.
-Analyse how the uses and gratifications offered by the lego movie video game are reflected in the cover.
The Lego Movie video game helps promote the movie to the audience, to maximise the profit of the film, because the potential consumers will be aware of it, and be familiar with it. Also, the game promotes the film, and the film promoted the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms.
The colour pallet used on the video game is bright and colourful, representing there primary target audience of children, this is because they will be attracted to the brightness, and it makes it look fun for them. The characters in the game are the same as the characters in the movie, this makes the audience familiar with them, so if they haven't seen the movie, but have played the game, they know who the characters are.
1. The Lego Movie
2.
3.
Why do companies often release tie-in video games alongside the films?
Companies do this, to maximise the profit of the film, also, the game makes the characters to people, so they would want to watch the film, and know the characters. Also, it gives people the chance to be part of it, and they chance to control the film that they loved. The companies also do this, because it helps advertise both products and increases the potential audience for both.
The four main reasons that companies often release tie-in video games alongside the film:
1. Profit Maximised- the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it.
2. Familiarity- the brand, plot and characters are already known; recognition of the fact we liked the film so may enjoy the game based on it.
3. Extends the measure of the Film- a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
4. The game promotes the film, the film the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms. Think of how the theme of Bond film piggy-backs on the promotion of the film and vie-versa.
How does The Lego Movie video game fit Bloomer and Katz's theory?
1. Entertainment- offers distraction from the world.
2. Personal Identity- helps us consider who we are; what ideas and values we identify with.
3. Relationships- we find things we can share and discuss with others.
4. Information- new information we want to know or take pleasure in knowing.
How is The Lego Video Game used to promote The Lego Movie to the target audience?
-Explain two reasons why a film company would release a tie-in video game to a film.
-Explain how the game (colour pallet/ set/ characters/ narrative/ sound etc.) represent different people in the audience attracting them to the film & game.
-Analyse how the uses and gratifications offered by the lego movie video game are reflected in the cover.
The Lego Movie video game helps promote the movie to the audience, to maximise the profit of the film, because the potential consumers will be aware of it, and be familiar with it. Also, the game promotes the film, and the film promoted the game- efficient use of marketing of both products and increases potential audiences as fans 'crossover' between the two platforms.
The colour pallet used on the video game is bright and colourful, representing there primary target audience of children, this is because they will be attracted to the brightness, and it makes it look fun for them. The characters in the game are the same as the characters in the movie, this makes the audience familiar with them, so if they haven't seen the movie, but have played the game, they know who the characters are.
Tuesday, 17 April 2018
The Lego Movie: TV Commercial
Lego teamed up with Warner Brothers, and created a whole add break made out of Lego. In Dancing on Ice at 7.27pm on Sunday 9th February 2014- five days before the movie launched- ITV broadcast a world first, an ad break made entirely out of Lego...
Four familiar and popular TV Ads were turned completely into Lego, first, The British Heart Foundations ad, then Confused.com's ad, BT's ad, and Premier Inns ad. All of the ads were separated by small clips of characters from The Lego Movie.
Firstly, The British Heart Foundation's ad, showing a popular character to the primary target audience, who was a footballer, and played a gangster role in many films. The ad would attract people who are in the working class, who feel connected to it in some way. Also, the secondary target audience is middle class women, who like donating to charities, and would enjoy the add, so may be attracted to the film a little more.
At the end, the ad shows the short trailer for the Lego Movie, to also ensure the audience know what they were actually advertising. It also attracts the audience to the movie, because they may think that if those ads were good, then the movie might be as good too.
Discuss a unique marketing strategy used to promote The Lego Movie.
To promote the movie, Lego teamed up with Warner Brothers, to create something, to advertise the movie one more time, before it was released. On Sunday, 9th February 2014, five days before the movie was released, ITV broadcast a world first, during Dancing On Ice, an ad break made entirely out of Lego. This ad break, used intertextuality, not only to promote the movie, but other things, such as charities, broadband and hotels. By recreating the British Heart Foundation's ad, they attracted the primary target audience of working class males, who like gangster films and football to a movie, that they might not have been attracted tot before seeing the ad. Also, the British heart foundation ad, attracted the secondary target audience of women, who like to donate to charities, so would like the normal ad, but would also now be attracted to the movie. By doing this, they attracted many of the secondary target audience, of parents, who would be taking the primary target audience, of young children who like Lego, through recreating many adverts, that the adults would already know well, and making them laugh, attracting them to the movie, and actually making them want to see it, and enjoy it.
Four familiar and popular TV Ads were turned completely into Lego, first, The British Heart Foundations ad, then Confused.com's ad, BT's ad, and Premier Inns ad. All of the ads were separated by small clips of characters from The Lego Movie.
Firstly, The British Heart Foundation's ad, showing a popular character to the primary target audience, who was a footballer, and played a gangster role in many films. The ad would attract people who are in the working class, who feel connected to it in some way. Also, the secondary target audience is middle class women, who like donating to charities, and would enjoy the add, so may be attracted to the film a little more.
Then, the Confused.com ad, showing a group of youths in a car park, showing off their cars, and Brian, the companies robot embarrasses one of them, telling everyone about his sensible car, and gives him a quote. This could attract the target audience of young people, and would make them laugh a little. This could attract the target audience to the film a bit more.
After that, is the BT add, showing young university students struggling to find a good broadband, and the boy offers to buy the deal for the girl, and it is a little love story, making the audience giggle. This could help attract them to there movie.
The final ad is the much loved Premier Inn advert, starring Lennie Henry, showing him having a good nights sleep anywhere, promoting the hotels. This helps attract the audience, because they already enjoy watching this ad, so in Lego, its even better, attracting them to watch the movie.
Between each of the adds, are short clips, showing the movie title, and a main character from the movie, to ensure that the audience know, and remember that the ad is for The Lego Movie.
Discuss a unique marketing strategy used to promote The Lego Movie.
To promote the movie, Lego teamed up with Warner Brothers, to create something, to advertise the movie one more time, before it was released. On Sunday, 9th February 2014, five days before the movie was released, ITV broadcast a world first, during Dancing On Ice, an ad break made entirely out of Lego. This ad break, used intertextuality, not only to promote the movie, but other things, such as charities, broadband and hotels. By recreating the British Heart Foundation's ad, they attracted the primary target audience of working class males, who like gangster films and football to a movie, that they might not have been attracted tot before seeing the ad. Also, the British heart foundation ad, attracted the secondary target audience of women, who like to donate to charities, so would like the normal ad, but would also now be attracted to the movie. By doing this, they attracted many of the secondary target audience, of parents, who would be taking the primary target audience, of young children who like Lego, through recreating many adverts, that the adults would already know well, and making them laugh, attracting them to the movie, and actually making them want to see it, and enjoy it.
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